I have
taken this image in WHSmith in the music magazines section. From looking at
each of these music magazines, the first think that you notice is the bold
masthead that stands out for the majority of the magazines. The masthead is
really important as it’s the first thing a person sees when looking at the
magazine and it needs to be large enough to grab the reader’s attention and
also to make the magazine easier to find. These magazines are displayed in
rows, according to their genre. This is quite effective as people that look for
a certain magazine, can discover other interesting magazines of the same genre.
Some of the magazines also include CD and posters which is shown on the front
cover. These magazines are mainly placed at the front as it attracts the reader’s
attention and make them purchase the whole thing in order to get the CD’s or
posters. Thanks to this research, I now understand how magazines are
distributed and how they are displayed to persuade the audience to purchase
it. This has also helped me think about
how my masthead is going to be presented in order to grab the attention of the
audience.
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